OK, we know that the Florida Bar is notoriously tough on lawyer ads. This article gives some real insight into that process. A Florida firm with the unwieldy name of ShuffieldLowman went "outside the box" with its ad. The Florida bar rejected the ad as being unethical. The ad had a tag line -- "expect more from your law firm" -- and a photo of a triple-decker ice-cream cone next to several single scoop cones. Click on the thumbnail below to see the full ad, and then let us know what you think.
UPDATE: Notes from the Legal Underground has the ad and comments on it.